Day 2 - One Liners
Hey, a little late but getting caught up! This was a little bit of a challenge to me, but I think I did okay! My website already has a theme of "one liners" so I tried to elaborate on that (without overthinking it), so I kinda broke that down into what was resonating with me in the assignment. Hopefully I did it right!
108 Views
all of these are nice! and they're all a little different.
the beauty of this challenge is to zero in on the one that is most you and reflect that throughout your brand.
which one of those feels like it holds the most of your heart?
connection with the photographer
timeless over trend
images preserving your memories (that one felt a little weaker than the other two, honestly)
pick one and then make sure the problem is clear. the problem is gonna be something the couple is already thinking when they arrive.
for example, #2 is a little easier
YOU ARE NOT a TREND.
Trends are fun, but they aren't authentic. Together, we will create timeless imagery, because at the end of the day, your images should feel undeniably YOU.
you see how the problem and your solution/result keep one controlling idea?
once you settle on your main controlling idea, eliminate the other one-liner ideas from your page. they're nice, but they aren't helping the power of your story. focus everything on the main idea.
you'll be amazed at the response from couples that resonate with the problem you're solving.
i hope that helps