Pricing
I know this is a later topic but I got confused for a sec when in Mondays live the guys mentioned "the worst thing you can do is charge by the hour" WHAAAATTTT???? I need to know now what is better because that is what we are doing and I thought everyone did that. Is there any way I could get a brief explanation of what the alternative to that is? My mind is a little blown
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Awesome! Great question!
That statement came out of years of experimenting.
1 - we are actually going to spend a good bit of time later in the challenge diving into pricing structures. so don't worry, we'll get there
2- The basic idea:
Your packaging is part of your marketing.
You are training the client what to value by how you choose to arrange and emphasize things.
The Problem -- you are not an hourly worker.
But, arranging your packages based on hours causes them to see you that way.
And when they see you that way, you get compared to others based on a metric that leads everyone to lower and lower prices.
Plus, you're causing them mental anxiety as they consider your packages based on how long you might be there.
"Do I lose the special moments early in the day?"
"Do I really need the real exit? Maybe we just do a fake exit" -- all of that painful thinking, to save a thousand dollars, is now associated with your brand.
As soon as another photographer frees them from THIS PROBLEM, they are going to beat you.
Be the one who is thoughtful and giving.
"of course, I'm going to be there as long as i need to be!"
imagine how comforting that is to a couple
Find other ways, based on valuable products and services, to differentiate your packages. Don't worry, we'll get into that soon. There are a ton of great ways. That'll be a fun exercise!