Here's what I came up with after the exercise. I went ahead and put it on our homepage because I liked it. Thoughts?
Based in Colorado, we specialize in crafting timeless, sophisticated imagery with a bold, modern edge—what we like to call classic with a punch. But beyond delivering stunning photography and cinematic films, we are dedicated to creating an effortless, elevated experience where you feel truly seen, cared for, and completely at ease.
We welcome and celebrate couples, families, and individuals from all backgrounds, cultures, and religions. While weddings are our passion, we also document engagements, portraits, and life’s most meaningful milestones—because every chapter of your story deserves to be told beautifully.
We believe the best moments happen naturally. Our approach is all about guiding rather than forcing—prompting movement, emotion, and connection rather than stiff, overly posed shots. We want you to have fun, be present, and enjoy every second of your day. Of course, when direction is needed, we step in with confidence, ensuring you look and feel incredible without ever taking away from the authenticity of the moment.
When you work with us, you’re not just hiring a photographer or videographer—you’re gaining a team committed to your experience. We anticipate needs before you even realize them, from bustling dresses and pinning boutonnieres to keeping timelines on track and ensuring you take a moment to soak it all in. With meticulous attention to detail, expert coordination, and a deep commitment to our couples, we go beyond capturing breathtaking imagery—we create a seamless, unforgettable experience from start to finish.
Your moments are once-in-a-lifetime. Let’s make sure they’re captured with the care, artistry, and energy they deserve.
Christine, there are so many great one-liners hidden all throughout that beautifully written narrative.
Honestly, there may be a place for that deep within your about us page or in a customer experience guide/magazine. Or, maybe a good starting point for a vision video that you create for your business.
But, for this week, I really want to challenge you to go quite a bit further.
What is the MAIN problem you are solving?
Answer that in one sentence.
A clue to help you do that is to look through your statements above and find the places where you clearly say what you do.
For example, "we create a seamless, unforgettable experience from start to finish"
If THAT is your main solution - what problem could you name to go with it?
Problem: No one just wants photos to be taken. What about the guidance, the understanding of your vision, the planning, the fun, the end results?
Solution: We create a seamless, unforgettable experience from start to finish
Result: So you can relax, be yourself, enjoy the ride
All of that makes sense if your focus in on a seamless experience.
If your focus is on CARE and ARTISTRY, then you choose the problem associated with the importance of their once in a lifetime event, and not leaving it to chance.
long story short -- choose ONE PROBLEM / ONE SOLUTION as your main story.
It's hard. But once you do that, everything gets WAY easier
I really hope that's helpful